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martes, 19 de marzo de 2013

¿QUÉ ES EL SOCIAL MEDIA MARKETING MUNICIPAL?

La comunidad de hoy es una comunidad que desea y exige estar y ser informada permanentemente sobre los planes, las acciones y los resultados de la gestión de sus gobernantes; pero que, además, exige ser escuchada.

Gobernante que no plantea una clara estrategia de comunicación está dejando un vacío que otros sí llenarán. ¿Quiénes? Sus opositores; los cuales le están creando una imagen negativa que es facilísima de crear.

La redes sociales en Internet son magníficas herramientas de comunicación de doble vía con que contamos hoy en día; por ello, a través del siguiente video, queremos invitar a los alcaldes y demás funcionarios municipales a conocer y utilizar las redes sociales de Internet como herramienta de social media marketing municipal.


Tal como se anuncia en el anterior video, a continuación presentamos un ejemplo de la forma como una entidad pública del orden nacional -Gobierno en Línea- enseña a usar las redes sociales a las cuales se encuentra vinculada:


Por favor, comente cuál es su opinión sobre este tema.

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entrada de Unknown @ 11:47:00